Coca-Cola's Newest Soda Just Launched But The Flavor Remains A Mystery

Coca-Cola has been experimenting with new flavors recently—only, rather than releasing drinks with recognizable ingredients like strawberry, vanilla, or chocolate, the iconic brand is taking its line of sodas to a metaphysical level. And its latest is the stuff of dreams but is raising some questions.

Coca-Cola Dreamworld is the company's most recent limited-edition release from its Creations lineup, and fans are speculating what the new flavor tastes like—which so far has been pretty mysterious.

Most reviews have reported the drink to either taste fruity or have some other "tropical" flavor. "Found the @CocaCola Dreamworld. I'm getting a tropical taste to it, just can't get what flavor. But it's not bad," one Tweet said.

One reviewer on Reddit specifically cited "mango pomelo" which they said was a "delicate, floral cousin of grapefruit."

Another Twitter user says it reminds them of a few different fruits, as well.

Ultimately, Coca-Cola says the new drink has "playfully vibrant flavor notes that evoke the boundless creativity of the human imagination." It's a soda the brand has specifically designed for Gen-Z, according to the press release.

"Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome," said Alessandra Cascino, Coca-Cola's Creative & Shopper Program Director in a release.

Dreamworld is the fourth Creation release and according to the company, will be the last. Originally debuted in February, the Creations platform kicked off with Starlight, the company's outer space-themed flavor. Following Starlight was Coca-Cola Byte, a gaming-inspired creation, and then its collaboration with musician Marshmello, which hit shelves in July.

As part of the Dreamworld release, Coca-Cola has included access to the Creations Hub, which fans can scan from the product on their phone. The package features an Augmented Reality music experience created with Tomorrowland and a digital Dreamworld-themed metaverse fashion collection.